The México Report

Your panel to access the report, the interviews and the resources for The México State of Tech 2023.

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What is this study about?

Ironhack is the second biggest school in the world, with more than 10.000 students. They have 10 campuses and since Covid, have started an online teaching program. They are specialized on digital technologies, and their main focus is to reduce the gap between supply of workforce and the demand of the companies.

From 2023 on, they want to start publishing reports to position themselves as thought leaders in tech areas. They have contacted us to help them build this reports. We’ll start building the State of Tech in 2023 report, to be ready this January. If the relationship goes on, they will need another report on september.

IRONHACK wants to use this report as a source of knowledge to build “hero content” for their communication channels throughout the year.

Thanks to this efforts, they expect to:

  1. Drive brand awareness online.
  2. Establish their brand as thought leader in the tech industry recruitment space.
  3. To show how well they understand the skills gap in the sector.
  4. To gain more lead for the top of the funnel.
  5. To drive more traffic to their website.
  6. To nurture their funnel, resulting in more apps.

Audience of the contents of this report:

  1. B2C: Career changers and recent grads, looking to understand the viability of a career in tech, the long term benefits of getting into tech and what kind of jobs are out there in 2023. They should come away from reading the report feeling motivated to get into tech, with an idea of what job they want and how to get it.

  2. B2B: Hiring managers and recruiters, looking to understand the skills and current pools currently available in the market. They should come away from reading the report feeling more certain of the kinds of profiles they should be looking for.

The study includes: 

  • 9 Reports on the State of Digital Tech 2023, in 9 countries. 
  • 1 Global Report on the State of Digital Tech 2023. 
  • 1 light Gender Report.
  • 1 Global Survey about the State of Digital Tech 2023.
  • 109 Interviews

Interviews: 

  • 9 Ironhack Local Outcome Managers
  • 9 Gender Experts
  • 18 Ironhack Students
  • 18 Key Opinion Leaders (KOL)
  • 27 Chiefs
  • 27 Career Changers

Discover more about this study in the Research Proposal

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The Survey

The Survey was intended to be delivered in for this research through LinkedIn Ads, but after designing the campaigns and test-launching it, we noticed bad results in terms of Survey submissions. 

The Survey strategy is being rethought at the moment. 

You can access the ongoing Survey here.